Expertise

Experience (Chronological)

User Experience & Product Development Consultant, 2011-present
Experience Director, POP, 2012
Associate Experience Director, HUGE, 2006-2011
Information Architect, MTV, 2005-2006
Interaction + Visual Designer, Cambridge University Press, 2005
Web Manager, U. Michigan School of Social Work, 1999-2004


Education

Masters in Information, U. Michigan School of Information, 2004
BA in Visual Culture, Hampshire College, 1997


View My Full Resume   (PDF)

chassy@chassycleland.com   |   Brooklyn, NY

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Bravo!
BravoTV.com (2012)

Experience Lead / Complete Redesign

Bravo! is one of the top network destinations for pop culture and reality shows. It has also progressively experimented with integrating audience social behavior into its programming, with shows such as Watch What Happens Live and a suite of second-screen mobile products.

The BravoTV.com redesign brought the channel's primary digital presence inline with its approach to broadcast innovation by deeply integrating social conversation, focusing on personalities and streamlining editorial processes.


  • Revised Site Architecture
  • Social Integration Plan
Major UX Deliverables
  • Wireframes
  • Testing
  • Functional Specs

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The History Channel
History.com External Link

Interaction Design Lead / Complete Redesign
OMMA Best Entertainment TV Site, 2010


  • Ad Packages
  • Testing & Evaluation
Major UX Deliverables
  • Vision & Scope
  • Wireframes
  • Content Strategy

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American University
American.edu External Link

Experience Lead / Complete Redesign
EduCause Best Website, 2009
WMA Best in Industry, 2009
IMA Outstanding Achievement, 2009

AU is considered the most politically active US university, and is known for the engagement between its faculty, students, surrounding city of Washington, DC and study abroad programs.

The complete redesign highlighted students and faculty activity, boosted enrollment, consolidated dozens of minisites with over 30,000 pages of content, and reduced the level of effort to required to maintain content.


  • Template System
  • Testing
Major UX Deliverables
  • Research & Vision
  • Site Map & Template Inventory
  • Wireframes

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American Society of Mechanical Engineers (ASME)
ASME.org External Link

Experience Lead / Complete Redesign + Reorg

ASME is one of the largest & oldest technical publishers in the world, speaks for the mechanical engineering profession and is deeply involved in promoting engineering solutions for a better world.

The ground-up redesign & organizational shift creates a public-facing channel to make ASME the center of online engineering conversations, make their content more accessible, and establish a platform for further online growth.


UX Team
  • Lead Content Strategist
  • Senior Interaction Designer
  • Product Strategist
  • Senior Researcher
  • Senior Copywriter
Major UX Deliverables
  • Research & Vision
  • Personas
  • Wireframes
  • Content Strategy
  • Prototype
  • Testing
  • Functional Specs
  • Launch Support



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United Nations Development Programme
UNDP.org External Link

Experience Lead / Complete Redesign

The United Nations Development Program is responsible for improving the human condition worldwide. It has a presence in 166 countries, where it is responsble for human development efforts and overall coordination of UN activities. UNDP is he largest multilateral donor in the world, with a budget of approximately $5Bn sourced from voluntary donations.

The redesign is focused on two elements. First was the creation of an online communication strategy to reach donor nations. Second was a design system to accomodate over 790,000 content pages spread across 16 languages and 166 countries.



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US Energy Department
Energy.gov External Link

Experience Lead / Complete Redesign
IMA Best in Class, 2012

The US Energy Department is a centerpiece of the Obama Administration's domestic policy. In addition to managing our energy economy, the Energy Department is the largest funder of science in the US, has a mandate to secure nuclear materials worldwide, and collects an enormous quantity of data.

The redesign focuses on delivering services and information to US citizens at a local level. The effort also includes reorganization of many subdomains to make the content more public-facing and useful.


UX Team
  • Senior Interaction Designer
  • Lead Content Strategist
  • Content Strategist
  • Product Strategist
  • Senior Researcher
Major UX Deliverables
  • Research & Vision
  • Site Map
  • Wireframes
  • Content Strategy
  • Prototype
  • Testing
  • Functional Specs



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