Director, User Experience at Wire Stone
Seattle, WA 2014-2016
Developed public-facing experiences for content and campaigns for Microsoft.com, Microsoft Stores, GitHub and Hortonworks and other major clients; including research, strategy, content strategy, and UX design.
Collaborated with creative directors, copywriters, strategists, developers and client services to manage UX experience across full project lifecycles in both digital and traditional marketing-driven efforts.
Represented UX in business development efforts with Fortune 100 and other clients.
Sr. UX Researcher at Seattle Wunderman Network (contract)
Seattle, WA 2014
Optimized content, user flows, and marketing material for the US Windows XP retirement campaign.
Performed ongoing research & assessment of all aspects of the Microsoft ecosystem with Windows XP touchpoints, working with a cross-disciplinary team including specialists in data analytics, social listening, strategy and IT.
Created weekly reports of ongoing research & recommendations for use by the Microsoft US CMO.
UX Lead at Allovus (contract)
Bellevue, WA 2013
Created a web app unifying multiple tools on Microsoft Research's FetchClimate project, used by researchers worldwide.
Performed deep inventory of workflows, use cases and existing interfaces to design wireframes that were iteratively refined in collaboration with end users.
UX Lead at MTV World / Viacom (contract)
New York City, 2012-2013
Designed a content-forward responsive web property with deep editorial content in response to the explosive growth of international recording artists on social media channels.
Iteratively developed a prototype based on ongoing research and collaboration with an art director.
Experience Director at POP
Seattle, WA 2012
Represented UX in existing client relationships and business development efforts, including with Fortune 100 companies.
Managed UX team of 8 including resourcing; oversaw process & deliverables; fostered interdepartmental collaboration.
Developed UX strategy and concepts in the form of presentations, sketches, wireframes and prototypes.
UX Lead at Bravo Digital / NBCUniversal (contract)
New York City, 2012
Worked closely with VP, Creative Director & Editor in Chief to implement digital strategy and address the diverse requirements from editorial, broadcast, marketing and ad sales; additionally collaborated with SEO and traffic generation specialists.
Reorganized the sprawling site structure and deep content into a sustainable templated architecture.
Created all UX design for the new BravoTV.com, which integrated with a diverse ecosystem of content, social media and popular brands such as Top Chef and Real Housewives.
Associate Experience Director at HUGE
New York City, 2006-2012
Oversaw team of 4 reports
Launched 15+ products in a client-facing role, leading diverse teams that included Sr. UX designers, content strategists, usability specialists, search optimizers, visual designers, copywriters and data analysts. Maintained a presence across the design lifecycle, from research to final delivery.
Established UX practice and processes as the department grew from 4 to 60+. This included developing common templates, creating scoping practices, running departmental meetings, and spearheading early user testing & SEO efforts.
Developed clients, won 5 major awards.
Wayback…
Information Architect at MTV / Viacom, NYC, 2005-2006
Interaction Designer at Cambridge University Press (contract), NYC, 2004–2005
Web Manager at University of Michigan School of Social Work, Ann Arbor MI, 1999-2004
Advertising Manager at Michigan Live, Ann Arbor MI, 1998-1999
Web Designer at Reed Business Information, London UK, 1997
Volunteer
• Grace Street Park, Greenwood SC, 2021-present
• Alameda County Food Bank, Alameda CA, 2020
• The Crucible, Oakland CA 2019-2020
• Ignition Northwest Art Council, Seattle WA, 2013-2014
• Circle Arts Board of Directors, NYC, 2009-2014
